To Stage or Not to Stage?
This is a great article on why staging, in most cases, works...of course when possible & needed.
I admit. In my wreckless college years @ Boston University I was an LA hater. Just like most born and raised on the East Coast. For some reason the East Coast feels an almost divine right to rag on the West. I was one of those guys who loved to point out that LA 'doesn't make sense!' How can a place have the same weather (no matter how splendid) all year round? If you don't have the 4 seasons it's not real. Right? Wrong. Almost 12 years ago the Fates decided to mess with my east cost ideals big time. An incredible wedding at Union Station (where I also watched Derek Jeter make the greatest play of all time), the smell of Eucalyptus & orange trees from Venice to the Hollywood HIlls, taco trucks, burger stands &...Osteria Angelini gave me reason enough to see LA for what it is really worth. A colorful town full of more culture & diversity than most cities; a city of risk takers, movers & shakers; and a city oozing with creative energy around every corner; ocean, desert & mountains; gorgeous canyon roads and vistas as far as the eye can see. Sometimes even now 12 years later when I stop along a ridge in Runyon Canyon to take on 180 degree views from Downtown to Catalina or when I show hillside properties in the twilight hours with similar views I pinch myself. I see before me the very reason why it's called "The City of Angels." I was clueless. No other way to put it. I now realize that my opinions were reinforced by a useless bandwagon effect. Besides how can I ever berate the city that wedded me to my wife & gave us our daughter?!? Ok, Ok I sing a different tune In rush hour traffic on the 405 :) In my 10th year as a realtor right in the heart of Sunset Plaza, after helping countless clients relocate from the East Coast, I can accurately say that the 2 coasts are more dependent on one another than they would like to admit. Our relationship spreads the gamut of finance, fashion, food, entertainment, education, recreation & tourism. Just think about how many people consider themselves "bi-coastal."
In my 10th year as a realtor in this city I may not be able to write as passionately and as fervently about Los Angeles & its architectural movement as Esther McCoy did; and I may not be able to depict it as colorfully as Ruscha or capture it as Richard Schulman did in his illustrious photographs but I promise to help you buy, sell & discover LA one neighborhood at a time without "jumbling" the message.
All the best-